The 2023 Complete Digital Advertising Bundle

8 Courses & 24 Hours

$29.99$64.00

You save 53%

What's Included

$8.00 Value

Digital Advertising & Marketing 301: The Professional Course

Ben Silverstein

25 Lessons (4h)

Lifetime

Certification included
Experience level required: Intermediate
Access 25 lectures & 4 hours of content 24/7
Length of time users can access this course: Lifetime

Course Curriculum

25 Lessons (4h)

Your First Program
Preview

Digital Advertising & Marketing 301 - Welcome to the Course!
Welcome! I'm Your Host, Ben2:20
Location Targeting - IP, Wifi, Cell Tower, GPS and how to detect fraudulent data
Location Targeting Part 1 - How it works, IP, Wifi, & Cell Tower Targeting7:54
Location Targeting Part 2 - GPS Targeting, + How to Find Lat/Longs on Google6:07
Location Targeting Part 3 - Location Tech Companies & Fraud Detection/Prevention6:08
Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data
Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data4:52
Retargeting - Retargeting in Digital Marketing & Live Examples
Retargeting - How Advertisers run Digital Retargeting Advertising Campaigns6:22
Bid Requests & CPM Breakdown
Bid Request/Bid Response - The RTB buying process explained10:31
Cost Break Down - How is a Final CPM Calculated8:06
Research - Publisher, Competitor Spend, Trends, and Social Media Listening
Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more14:01
Research: Competitor & Spend information, find where competitors are spending10:07
Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday13:55
Platform Demos: Running Facebook Ads, DSP Use, SSP Use & more
Setting a Facebook Brand Page to use for Facebook Ad Campaign7:01
Social Media Marketing: Creating a paid Facebook Advertising Campaign20:33
DSP Demo Part 1 - Setting up a campaign in a Demand Side Platform20:09
DSP Demo Part 2 - Uploading Creative & Custom Audiences6:42
SSP Demo Part 1 - How to work with an SSP and Getting Setup10:19
SSP Demo Part 2 - Setting up a Mediation Group in Google's AdMob5:19
Mobile Banner Ad Best Practices - A Quick Guide from AdMob2:38
Contract Negotiations - Who's Involved in the Process and T&Cs
Contract Negotiations - How to Review and Execute a digital media IO14:20
AdBlocking - This history of AdBlocking, Trends, and Industry Response
AdBlocking - This history of AdBlocking, Trends, and Industry Response14:50
Social Listening
Social Listening Part 1 - How to find out what people say about your brand16:06
Social Listening Part 2 - Post-Campaign Results & Social Media War Rooms6:18
Interviews with Industry Experts
Interview Setup - What to expect from our industry experts1:16
Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF35:57
Digital Advertising & Marketing 301 - Recap & Thanks!
Time to Review & Thanks for Taking the Class!7:06

Digital Advertising & Marketing 301: The Professional Course

Ben Silverstein

Ben Silverstein | Digital Advertising Professional & Entrepreneur in NYC

4.3/5 Instructor Rating: ★ ★ ★ ★ ★ ★

Ben Silverstein is an award-winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 Gold Effie in the Disease Awareness and Education category. When he's not teaching on Udemy, Silverstein works full time in the mobile advertising space and is a consultant for the IAB's Learning & Development and certification group.

Description

To be successful in today’s digital advertising industry, you need to keep up with new products, trends, and companies. But without on-the-job training, this can be difficult. In this course, you'll learn about important topics and how it applies to major brands and businesses. It will cover location targeting, Beacons, retargeting, bid requests, platform demos, research, contract negotiations, ad blocking, social listening, and more. It also includes interviews with industry experts from major companies like Google.

4.8/5 average rating: ★ ★ ★ ★ ★ ★

Access 25 lectures & 5 hours of content 24/7
Understand advanced digital marketing topics
Know how retargeting works & how advertisers serve you a message
Find out where to get the best research for your campaigns
Fully understand how location targeting works, GPS targeting, & beacons
Hear first hand from industry professionals what's coming up in the world of digital marketing & advertising

"The hands-on demos of the various platforms and research tools in the digital advertising ecosystem, along with the insightful interview with an industry professional, really set this course apart." – Josh Crowhurst

Specs

Important Details

Length of time users can access this course: lifetime
Access options: desktop & mobile
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: intermediate
Have questions on how digital purchases work? Learn more here

Requirements

Working knowledge of digital marketing and digital advertising
Know the difference between ad-tech companies like DSPs, Networks, Exchanges, and others
Understand the basics of programmatic advertising
Be aware of the different kinds of companies like agencies, publishers, tech companies, and end advertisers